Archive for the ‘Entrepreneurial News’ Category

Oppenheim Law Explains How Short Sales and House Flipping Can Bailout South Florida Homeowners

Tuesday, December 8th, 2009

WSJ reporter, James Hagerty, arguably one of the best reporters covering the real estate crisis and with whom I speak with from time-to time wrote a great article this morning concerning professional investors who are going to auction, fixing up the houses and then flipping them for a profit.  (Also take the time to look at the slides and related comments).

Unlike the flippers of the past, these folks are true professionals as this IS their business. They are not cops, firemen or teachers by day and flippers by night.

In fact, OppenheimLaw and Weston Title represent a number of these types of professional groups. They are all well funded and clearly taking advantage of the fact that the Banks are drowning in too much stuff and thus many times are clueless to the true value of an asset.

Further, as we have explained before, the Banks would rather get back cold cash now than continue trying to make old loans work through loan modifications, when they know the likelihood of re-default remains high.  That is why we at OppenheimLaw and our sister title company, Weston Title, are calling 2010 the “Year of the Short Sale.”  Banks actually still do about 20% better according to a recent Federal Reserve study when they allow a short sale to proceed as opposed to the Bank proceeding all the way through the foreclosure process. Of course with millions of homes that have already been foreclosed upon by the Banks, the Banks have to somehow get rid of their unwanted inventory.

One word of caution: if you are thinking of becoming a “professional flipper” do your homework; and do not think for a moment that there is a title company out there that will allow you to use the funds from the final buyer as your source of funds to purchase the property at the courthouse’s steps or in a short sale. That practice is now dead.

Thus, if you are in a position to look at flipping as your way to help bail yourself out from being underwater to treading water with your head up high… call me!

Roy Oppenheim

From the Trenches

I Couldn’t Have Said It Better Myself…

Monday, September 14th, 2009

Watch this insightful video on how we got to where we are just from one year ago….

Wall Street, One Year Later

The Times’s Andrew Ross Sorkin, Gretchen Morgenson and Joe Nocera recount the events of the weekend that Lehman Brothers failed and discuss the lessons learned from the financial crisis…

SFBJ Highlights Oppenheim Law’s Hybrid Marketing

Wednesday, September 9th, 2009

So, we all know how much I hate publicity! LOL. But, when marketing columnist Jeff Zbar from the South Florida Business Journal was looking for a local business to feature, one that was blending social media and traditional to gain more online visibility, how could I say no?

My PR agency, The Buyer Group, told me I needed to be in this story! I’m proud to be the trail blazer when it comes time to reinventing your business and how you think. In today’s economy, what worked yesterday might never work again, so we try new things.

Here’s the story, let me know what you think.

sfbj

Hybrid campaigns blend online, traditional marketing methods

When Roy Oppenheim appears as an expert guest on a local television news broadcast, that’s the start of a hybrid marketing campaign.

His media relations firm pitches him to the media as an expert in foreclosure and real estate law. When Oppenheim appears on television, he takes that recording and posts it to YouTube – and then embeds it in his Web site and blog site. He then blogs – in one of the more than two dozen blogs he’ll post each month – about the appearance, his monthly seminars and other content.

Oppenheim once believed in the power of traditional marketing. Today, his campaigns are a blend of some traditional and heavy online and social media.

“We’re not using social media just to solicit clients, but as a means to deliver services and information,” said Oppenheim, senior partner with the newly branded practice, Oppenheim Law. “We’re redefining ourselves as almost a Web-based firm. You have to be on the path and embrace this medium to make it successful.”

As new media and online social marketing take hold, some companies are embracing a hybrid approach to their marketing. Not keen to cut off their remaining traditional marketing – including print, radio, Yellow Pages or television ads, and public relations – they’re lowering those budgets, but using what’s left to drive awareness about their online presence.

For Oppenheim, each news release that’s distributed is optimized for keywords critical to the firm. His Twitter feeds, a Facebook fan page, his LinkedIn account and other sites are driving brand awareness of Oppenheim Law and Weston Title, his title insurance company.

No one application has proven to be the “silver bullet” that individually drives the bulk of Oppenheim’s online awareness, said Lisa Buyer, principal with the Deerfield Beach-based Buyer Group, his marketing firm. But, the combined results have been a 98 percent increase in Web site visitation, from about 900 unique visitors a month late last year to 1,800 in August, she said.

“They all feed off one another,” said Buyer, who started handling Oppenheim’s PR, search optimization and social media in December. “We use social media to promote some of the traditional marketing events such as seminars, where it takes traditional networking to really close a deal.”

Oppenheim’s blended approach has reduced or eliminated much of his traditional advertising, halving his Yellow Pages ads last year and pulling them completely this year. His mainstay today is media relations and public appearances as a way to drive traffic to his Web site, blog and social media sites.

Read on for the full story from the South Florida Business Journal.

royoppenheimlisabuyer

Must See TV on CBS 4: Best Ways to Get Hired During a Recession, Roy Oppenheim Tells All

Monday, August 17th, 2009

Donald Trump’s famous words: ‘Your Hired!’

Finding a job in a recession takes more than just a resume, Attorney and Law Blogger Roy Oppenheim tells viewers tonight on CBS 4 Neighbors to Neighbors. what it takes to get hired in South Florida.

Pouring through hundreds of qualified resumes, emails and messages, Oppenheim tells how to get noticed when the economic odds are against you. Connections, relationships, networks, training, books and internships are all part of reinventing yourself when at the mercy of the economy.

Oppenheim is not only a partner in Oppenheim Law but is a principal of Weston Title & Escrow, Inc. and sees it all when it comes to employment do’s and don’ts.


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