Archive for the ‘South Florida Business Journal’ Category

CitiMortgage Launches Program for Distressed Homeowners

Friday, February 12th, 2010
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Roy Oppenheim Tells SFBJ: It’s a Year Late!

South Florida Business Journal

Oppenheim Law has been arguing for creative and practical solutions that benefit banks and homeowners alike for more than two years. Finally, while curiously late into the game, CitiMortgage announces a trial deed-in-lieu mortgage program allowing  homeowners to avoid the painful foreclosure process.

CitiMortgageThe deed-in-lieu program allows Florida homeowners facing foreclosure to remain in their homes for 6 months, in exchange for signing over their deeds to CitiMortgage at the end of the period.

Check out Roy Oppenheim’s opinion on the CitiMortgage announcement by reading the entire article in the Oppenheim Law News Room.

SFBJ: Mixed Reviews for Loan Modification Plan

Tuesday, October 6th, 2009
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sfbjMy good friend, Julie Kay, recently wrote a South Florida Business Journal story on the mixed reviews for the government’s Home Affordable Modification Program, or HAMP, as legislators like to call it.

According to the article, HAMP is part of the U.S. Treasury’s Home Affordability & Stability Plan to save 3 million to 4 million homes from foreclosure. So far,  approximately 360,165 trial modifications have started nationwide.

I was asked to provide my take on the program and will be quoted in the article.  Here is a summary of my opinion as expressed to Julie:

One flaw with the program is that while a small percentage of individuals has seen their interest rate drop or the terms of their loan extended, the program does not provide for principal reduction.

A second flaw I identified is that the program does not extend to jumbo mortgages, second homes or investment properties– a group which makes up more than half of all homes.

So be sure to check out South Florida Business Journal entire story or if you are a subscriber, you can check it out at http://southflorida.bizjournals.com/southflorida/stories/2009/09/28/focus5.html

Here’s the entire story by SFBJ Julie Kay:

Three months behind on his mortgage, Hollywood resident Neil Reisner applied for a mortgage modification under the federal government’s $50 billion loan modification initiative.

But, he has been less than thrilled with the outcome. JP Morgan Chase, his loan servicer, offered him $300 off his $2,700 monthly mortgage. What he saves now will be tacked onto the back end of his mortgage.

Reisner, a journalism professor at Florida International University and father of two, says he will probably be forced into foreclosure.

“It’s disappointing,” he said of President Barack Obama’s housing plan. “They should reduce the principal. I could easily justify walking away just to get this albatross from around my neck.”

Reisner is not alone. The goal of the Home Affordable Modification Program (HAMP), part of the U.S. Treasury’s Home Affordability & Stability Plan, is to save 3 million to 4 million homes from foreclosure. So far, 360,165 trial modifications have been started nationwide.

Some people are getting meaningful reductions, allowing them to stay in their homes, according to Diane Cantor, director of Centro Campesino Farmworkers Center in Miami.

“People fall on their knees in joy” when they get modification details, she said.

Centro Campesino is one of the nonprofit agencies teaming up with Chase – which also handles mortgages issued by Washington Mutual and EMC Mortgage Corp. – to offer seminars on mortgage modification.

“We’ve seen people have their monthly payment reduced by $900,” Cantor said. “That’s the difference between staying in their homes and not staying in their homes.”

Many hoped that offering mortgage modifications to homeowners would stem the foreclosure crisis. But, modifications are voluntary, and some lenders appear to be participating more than others.

Bank of America, which has the largest number of delinquent loans in the HAMP program, had started trial modifications on only 7 percent of those loans by August, according to a new government report.

Chase has started loan modifications on 106,200 – 25 percent of eligible loans. Chase has opened 27 mortgage modification centers tnationwide, including two in South Florida.

“We’re trying to do a lot of outreach, to let the community know that we are here,” said Ertha Brathwaite, manager of the Chase Homeownership Center in Aventura. “We are getting quite a few people coming in. Based on the delinquency in Miami, though, you would expect more.”

Seven modification seminars are planned in South Florida in the next 45 days.

Homeowners can also walk into one of Chase’s mortgage modification centers or apply over the phone.

“At the centers, they are trained to handle mortgage modification,” Chase spokeswoman Nancy Norris said. “That is all they do. They don’t sell mortgages, they’re not dealing with credit card issues. They’re just trying to help homeowners stay in their homes.”

Chase can drop the interest rate to as low as 2 percent and extend the term of the loan, Norris said. However, she emphasized that the program is not about “principal forgiveness.”

“The biggest misconception in South Florida is that being upside down is a financial hardship – and it’s not,” Norris said. “Our goal is to make it affordable to the homeowner to make their house payment, not to reduce the principal.”

That is one of the key flaws with the program, according to legal experts.

“There is some urban legend that you’re going to see some massive amount of principal reduction,” said Roy Oppenheim, a foreclosure defense lawyer in Weston. “You’re seeing some reduction – about 20 percent – but it’s usually interest, penalties and stuff. On rare occasions, you see some principal reduction.”

Oppenheim said HAMP excludes jumbo mortgages, second homes and investment properties.

“That’s 60 percent of homes right there,” he said.

April Charney, a nationally recognized foreclosure expert, says the only real solution to the problem is for Congress to declare an emergency moratorium on foreclosures.

The HAMP program cannot work, said Charney, who sits on the Florida Supreme Court Foreclosure Task Force, because much of the mortgage paper has been bought in bulk and sold to foreign countries.

“Until we can do workouts with stabilized mortgages, we’re all going to lose,” she said. “Until we can reduce principal and interest rates, we are counterproductive.”

Still, on the ground floor, workers at Centro Campesino in Miami are optimistic about the HAMP plan. More than 20 people came to the first outreach meeting with Chase last month.

“We would like to do this with all the different lenders one day a week,” Cantor said. “It’s going to take a lot of things working at the same time to solve this foreclosure problem, but that doesn’t mean there isn’t some value in getting the mortgage reduced from 7.25 to 2 percent.” by Julie Kay

SFBJ Highlights Oppenheim Law’s Hybrid Marketing

Wednesday, September 9th, 2009
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So, we all know how much I hate publicity! LOL. But, when marketing columnist Jeff Zbar from the South Florida Business Journal was looking for a local business to feature, one that was blending social media and traditional to gain more online visibility, how could I say no?

My PR agency, The Buyer Group, told me I needed to be in this story! I’m proud to be the trail blazer when it comes time to reinventing your business and how you think. In today’s economy, what worked yesterday might never work again, so we try new things.

Here’s the story, let me know what you think.

sfbj

Hybrid campaigns blend online, traditional marketing methods

When Roy Oppenheim appears as an expert guest on a local television news broadcast, that’s the start of a hybrid marketing campaign.

His media relations firm pitches him to the media as an expert in foreclosure and real estate law. When Oppenheim appears on television, he takes that recording and posts it to YouTube – and then embeds it in his Web site and blog site. He then blogs – in one of the more than two dozen blogs he’ll post each month – about the appearance, his monthly seminars and other content.

Oppenheim once believed in the power of traditional marketing. Today, his campaigns are a blend of some traditional and heavy online and social media.

“We’re not using social media just to solicit clients, but as a means to deliver services and information,” said Oppenheim, senior partner with the newly branded practice, Oppenheim Law. “We’re redefining ourselves as almost a Web-based firm. You have to be on the path and embrace this medium to make it successful.”

As new media and online social marketing take hold, some companies are embracing a hybrid approach to their marketing. Not keen to cut off their remaining traditional marketing – including print, radio, Yellow Pages or television ads, and public relations – they’re lowering those budgets, but using what’s left to drive awareness about their online presence.

For Oppenheim, each news release that’s distributed is optimized for keywords critical to the firm. His Twitter feeds, a Facebook fan page, his LinkedIn account and other sites are driving brand awareness of Oppenheim Law and Weston Title, his title insurance company.

No one application has proven to be the “silver bullet” that individually drives the bulk of Oppenheim’s online awareness, said Lisa Buyer, principal with the Deerfield Beach-based Buyer Group, his marketing firm. But, the combined results have been a 98 percent increase in Web site visitation, from about 900 unique visitors a month late last year to 1,800 in August, she said.

“They all feed off one another,” said Buyer, who started handling Oppenheim’s PR, search optimization and social media in December. “We use social media to promote some of the traditional marketing events such as seminars, where it takes traditional networking to really close a deal.”

Oppenheim’s blended approach has reduced or eliminated much of his traditional advertising, halving his Yellow Pages ads last year and pulling them completely this year. His mainstay today is media relations and public appearances as a way to drive traffic to his Web site, blog and social media sites.

Read on for the full story from the South Florida Business Journal.

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