So, we all know how much I hate publicity! LOL. But, when marketing columnist Jeff Zbar from the South Florida Business Journal was looking for a local business to feature, one that was blending social media and traditional to gain more online visibility, how could I say no?
My PR agency, The Buyer Group, told me I needed to be in this story! I’m proud to be the trail blazer when it comes time to reinventing your business and how you think. In today’s economy, what worked yesterday might never work again, so we try new things.
Here’s the story, let me know what you think.
Hybrid campaigns blend online, traditional marketing methods
When Roy Oppenheim appears as an expert guest on a local television news broadcast, that’s the start of a hybrid marketing campaign.
His media relations firm pitches him to the media as an expert in foreclosure and real estate law. When Oppenheim appears on television, he takes that recording and posts it to YouTube – and then embeds it in his Web site and blog site. He then blogs – in one of the more than two dozen blogs he’ll post each month – about the appearance, his monthly seminars and other content.
Oppenheim once believed in the power of traditional marketing. Today, his campaigns are a blend of some traditional and heavy online and social media.
“We’re not using social media just to solicit clients, but as a means to deliver services and information,” said Oppenheim, senior partner with the newly branded practice, Oppenheim Law. “We’re redefining ourselves as almost a Web-based firm. You have to be on the path and embrace this medium to make it successful.”
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